LeBron James: “The Second Decision” Was Just an Ad
LeBron James is not retiring. His social media announcement turned out to be confirmation of a partnership with a famous American liquor brand
Lots of speculation, plenty of anticipation – and then nothing. Many believed LeBron James was about to announce something about his future in basketball, but it turned out to be… just an ad.
“The Second Decision” was revealed to be the announcement of a partnership with one of the world’s most famous liquors, Hennessy. With the title of the trailer posted on his Instagram account, James had left the entire basketball world in suspense, evoking the historic 2010 “Decision” when he announced his move from the Cleveland Cavaliers to the Miami Heat.
It’s an honor to continue this partnership with Hennessy. Our first collection was born from a shared pursuit of excellence and pushing boundaries, and this new limited edition marks another chapter in that story
LeBron James
In the reel posted in collaboration with Hennessy, LeBron went on to say:
The design features my signature ‘crown’ gesture, which is special to me because it represents celebration and connection. That’s exactly what this bottle was created for
LeBron James
As for his future in basketball, nothing has been revealed. So for now, we go back to what he said during media day a few days ago, when Spectrum reporters asked if this would be his last season.
James’ response: “Maybe . but maybe I’ll still be here next year”.