NBA, agreement for TV rights with Google and Amazon?
Adam Silver would like to bring NBA TV rights revenue to between 50 and 75 billion dollars
The NBA’s turnover is one of the richest in the sports world, with $10 billion in revenue according to the latest reports, of which around $8.9 billion comes from TV rights, merchandising, and ticket sales.
According to recent rumors, the league intends to increase this figure, especially by focusing on TV contracts. Adam Silver’s goal (who is pushing for constant streaming innovation through the NBA League Pass) is to reach an agreement with companies like Amazon and Google, who are skeptical of the high demands.
The price would be set between 50 and 75 billion dollars, a significant amount even for web giants, which would make reaching an agreement difficult, according to some executives of American television broadcasters.