LeBron James and “The Second Decision”: LBJ’s Mysterious Announcement
LeBron James has announced a mysterious event for Tuesday, October 7, 2025: The Second Decision has sparked speculation about his possible retirement or new business ventures
The NBA superstar, LeBron James, piqued fans’ curiosity with a social media post teasing a major announcement scheduled for Tuesday, October 7, 2025, at 12 p.m. ET (6 p.m. in Italy), accompanied by the hashtag #TheSecondDecision.
The reference is clear – it’s a nod to the iconic “The Decision” of 2010, when LeBron shocked the basketball world by revealing his move from the Cleveland Cavaliers to the Miami Heat.
For now, it’s uncertain whether this new announcement concerns his playing future or something entirely different. LeBron will turn 41 in December, yet he continues to perform at an elite level: last season with the Lakers, he averaged 24.4 points, 8.2 assists, and 7.8 rebounds, leading the team to the playoffs.
During training camp, LeBron hinted that the end of his career is “much closer than people might think”, though he also confirmed his excitement about playing another season.
Still, the post could also be related to a new business partnership or off-court project. The fact that the announcement coincides with Amazon’s Prime Day – an event LeBron has promoted in the past – further fuels this theory.
Whatever The Second Decision turns out to be, one thing is certain: the entire basketball world and millions of fans will have their eyes on him on Tuesday, October 7, 2025, at 12 p.m. ET.