Doncic writes to Lakers fans: “We want the title”
On the eve of the new NBA season, Luka Doncic writes to Los Angeles fans with words of appreciation, a promise and one clear goal
A full page in the Los Angeles Times to send a message to the entire city. Luka Doncic chose a distinctive way to tip off the new NBA season, publishing an open letter to Los Angeles Lakers fans on the eve of the season opener.
A message about belonging, his connection to Los Angeles and, above all, one specific goal: bringing an NBA championship back to the Lakers.
The Slovenian star isn’t shying away. Instead, he makes the team’s ambitions clear right away, along with a promise to the fans.
Doncic to Lakers fans: “We want to win the NBA Championship”
The letter opens with a direct reference to the achievement every player dreams of, but also the responsibility of wearing one of the most storied jerseys in NBA history.
Dear Los Angeles, tonight we begin our pursuit of an NBA championship. Every player dreams of lifting that trophy, and doing it for all of you incredible fans would mean everything to us. Every one of us knows what it means to wear the purple and gold and carry on the legacy of the players who wore this jersey before us. It’s something special, especially because of the passion and dedication generations of fans have shown this team
Luka Doncic
Doncic then describes what has struck him most about the city, highlighting how the Lakers bring together people with entirely different backgrounds and stories.
I see it everywhere. On hats, on flags flying from cars, in murals. This city is full of people from all over the world who speak different languages, and the Lakers are what brings them all together. We have a special team. We know what you expect from us, and we’ll do everything in our power to deliver it
Luka Doncic
“No excuses, no nights off”
In the final part of the letter, Doncic also reflects on his arrival in Los Angeles and the welcome he received from fans, before closing with a promise that leaves little room for interpretation.
From the moment I arrived in Los Angeles, you welcomed me with open arms. That’s something I’ll never forget. So here’s my promise: we’ll give everything we have, every single night. No excuses. No nights off. But we can’t do it alone. You’re the best fans in the world, and we’re going to need you. Every game, make your voices heard alongside ours. Let’s go!
Luka Doncic
The letter shows just how much Doncic now feels part of the Lakers, while also setting significant expectations.
The goal is clear, and so is the promise. Now comes the hardest part for the Slovenian star and his teammates: proving on the court that they can truly compete for an NBA championship.